How to Build Real Confidence: Simone Knego’s Guide to Stop Self-Doubt

Stop Waiting Until You’re “Ready”, This Coach Says You Already Are

That voice in your head saying “I’m not good enough”? Yeah, it’s lying to you.

We’ve all been there. Staring at an opportunity and thinking “Maybe next year when I’m more prepared.” Or “Someone else could do this better.”

Empowerment coach Simone Knego has news for you: That’s exactly what’s keeping you stuck.

In a recent episode of The Susana Gibb Show, Simone breaks down why the stories we tell ourselves matter way more than we think, and how to rewrite them.

Her Path Was All Over the Place (And That’s Okay)

Simone’s career looks like it was planned by throwing darts at a board.

Childhood dream: Actress.
College major: Accounting (after ditching pre-med).
Actual jobs: Running a horse farm. Teaching riding lessons. Starting a summer camp. Going back to school to teach. Medical sales.

Wait, what?

Here’s the thing. None of it was wasted time.

Her breakthrough came when a volunteer coordinator asked her to share her story on stage. She was terrified. She did it anyway. And something clicked.

That one scary moment led to professional speaking. Then books. Then a podcast with her daughter.

The lesson? Your messy career path isn’t a bug, it’s a feature. Stop waiting for it to make sense.

The Sneaky Ways We Talk Ourselves Out of Stuff

Simone says most people don’t walk up to her and say “I have zero confidence.”

Instead, they say things like:

  • “I’m not ready yet.”
  • “There are people way better at this than me.”
  • “Nobody really wants to hear what I have to say.”

Sound familiar?

These thoughts feel harmless. Like you’re just being realistic. But over time? They become the script you live by.

Simone’s fix: Treat yourself like you’d treat your best friend.

Would you tell your friend she’s not ready? That her voice doesn’t matter? That she should wait until she’s perfect?

No? Then stop saying it to yourself.

The “Control-Alt-Delete” for Your Brain

One of Simone’s favorite tools is what she calls the Control-Alt-Delete mindset reset.

When a negative thought creeps in, pause. Question it. Then replace it with something actually helpful.

Not toxic positivity. Not pretending everything’s fine. Just not letting one crappy thought hijack your whole day.

Think of it like this: Your brain is running old software. Time for an update.

A Podcast Born From the Hardest Season

One of the most powerful parts of the conversation is how Simone started her podcast.

Her daughter was diagnosed with Crohn’s disease at 16. They were facing doctors’ appointments, uncertainty, and a lot of hard conversations.

So they started talking. Really talking. And they turned those conversations into a podcast called Her Unshakable Confidence.

Now they interview guests and share stories about resilience. And Simone says watching her daughter grow more confident through it all has been incredible, especially now that she’s in law school.

The takeaway? Sometimes the hardest moments become your biggest turning points.

Her Book Took Three Years (Because Honesty Is Hard)

Simone’s newest book, Real Confidence: A Simple Guide to Go from Unsure to Unshakeable, is built around her REAL method:

Respect yourself
Embrace your failures
Ask for what you want
Live without limits

Sounds simple, right?

Writing it took three years. Why? Because Simone had to dig deeper and share more personal stories than ever before.

It was uncomfortable. Vulnerable. Scary.

But she knew if she held back, the book wouldn’t actually help anyone. And helping people was the whole point.

The Part Nobody Talks About: Selling Yourself

Here’s something Susana and Simone both admit: Promoting your own work feels weird.

Asking people to buy your book? Awkward.
Posting about your business on social media? Cringy.
Telling people what you do? Uncomfortable.

But here’s what Simone’s learning: Marketing isn’t bragging. It’s serving.

If your book can help someone, you’re doing them a disservice by staying quiet. If your business solves a problem, hiding it doesn’t help anyone.

Simone partners with women’s groups for book events and donates profits to spread her message further. She’s reframing promotion as another way to make an impact.

Confidence doesn’t mean you never feel nervous. It means you do the thing anyway.

Small Moves That Actually Work

Before Simone speaks on stage, she has a routine:

  • Breathing exercises to calm down
  • Positive affirmations (yes, they actually work)
  • Quick vocal warm-ups

In everyday life, she’s big on small, realistic goals. No waiting for the “perfect moment.” No giant leaps that feel impossible.

She even keeps a celebration jar where she writes down little wins. Got through a tough meeting? In the jar. Sent that scary email? Jar time.

Because progress isn’t always dramatic. Sometimes it’s just showing up one more day.

The Real Talk

Simone’s story isn’t about going from zero to hero overnight. It’s about building confidence brick by brick.

Bad day? Normal.
Second-guessing yourself? Happens to everyone.
Feeling like an imposter? Welcome to the club.

The difference is what you do next.

Do you let that thought win? Or do you hit Control-Alt-Delete and keep moving?

You don’t need permission to start. You don’t need to wait until you’re “ready.” You just need to take the next small step.

Want to hear the full conversation? Check out The Susana Gibb Show wherever you listen to podcasts.

And if you’re waiting for a sign to go after that thing you’ve been putting off? This is it.

Find our guest: https://simoneknego.com
https://realconfidencebook.com/
https://extraordinary.simoneknego.com/book

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